Our Story
As told by Cathy and Chad Rogers
(Co-founders of RawRawLand / Chicken Snapz)
RawRawLand was born in our family kitchen when my mom, Cathy, was searching for a crunchy, satisfying snack for my dad, Jeff. At the time, he was recovering from a quadruple-bypass heart surgery and craving something salty and crunchy — but everything on the shelves felt overly processed or wasn't what he was looking for.
Cathy took matters into her own hands, experimenting in the kitchen and eventually pounding and dehydrating chicken breast in the oven to create the very first batches of what would become Chicken Snapz.
As her son, I watched the idea come to life. Working in real estate, I'm constantly on the go — and finding a snack that's flavorful, satisfying, and actually convenient wasn't easy. That's when I realized my mom's homemade chicken crisps weren't just great — they were exactly what the market was missing.
Together, my mom and I spent nearly a decade perfecting the recipe, sourcing quality ingredients, and navigating the approval process. That journey became Chicken Snapz — a crunchy, savory chicken snack made from real ingredients and a whole lot of family purpose.
Oh – and our dogs are completely obsessed with them too.
"If you really want to do something, you just do it. Keep persevering."
"If you really want to do something,
you just do it. Keep persevering."
Meet Chicken Snapz
Tap the bag to see what's inside
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Meet Chicken Snapz
Tap the bag to see what's inside
No Fillers. No Junk. Just Deliciousness.
We keep it real. Real crunch. Real flavor. No fillers. No junk. Just premium cuts of chicken crisped to perfection. Your boldest snack yet.
Ready to Try Chicken Snapz?
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Expected Launch